Despite its relatively unknown status as a social network, Quora is an effective tool for search engine optimization (SEO). With Quora, your company can address on-page and off-page optimizations, such as link acquisition, keyword research, E-A-T, and much more. Keep reading to learn how to use Quora for SEO!
Why use Quora for SEO? Using Quora for SEO is a clever strategy because Quora has an interactive community in both broad and niche areas. Furthermore, it focuses on questions, which can help SEO specialists identify topics, demonstrate their thought leadership, and publish user-focused content for SEO.
3 applications for using Quora for SEO If you’re interested in using Quora for SEO, it can be beneficial in several key areas, including:
- Keyword research
- Link building or link acquisition
- Content research
Below, we’ll explore how you can use Quora in these areas.
How to use Quora for SEO Discover how to use Quora for SEO below:
- Establishing authority. Quora is a question and answer-focused social media platform. Becoming an active member of the community can help strengthen your online authority by answering questions related to your industry. For example, if your company offers plumbing services, you could use Quora to find homeowners, renters, and apartment owners seeking plumbing advice. While this may not generate leads, it will enhance your online authority. Authority is valuable for SEO, especially with Google’s E-A-T ranking factor that emphasizes expertise, authority, and credibility. Strengthening yours can help Google better understand your authority in the plumbing field and your ability to address plumbing-related topics.
- Discovering content topic ideas. Another way to use Quora for SEO is to discover content topic ideas. What’s great about this idea is that you can use it to brainstorm new content or improve existing content. For example, if you see many questions related to replacing a toilet seat as a tenant, you could create new content or address this topic in existing content. Of course, you’ll want to ensure that these ideas are relevant to your business and its target audience.
- Identifying content gaps. Companies can also use Quora to identify content gaps. Paid SEO platforms like Ahrefs and Semrush have built-in content gap research features. Enter your domain name and Quora’s domain name, and you can discover numerous content ideas. Again, you’ll need to confirm their relevance to your business and target audience.
P.S. You can also use the content gap research tool to find relevant discussions that your team can contribute to!
- Discover industry experts. Quora has a diverse community of experts, and with some research, you can collaborate with them. Companies like this strategy because if they’re looking to strengthen their E-A-T, they can create a community of expert contributors in specialized fields. Plus, they can leverage the reputation these experts have already built online by publishing on different sites. You’ll want to search for the most popular or active respondents in relevant Quora discussions for this strategy. In some cases, these respondents might be your competitors, so exclude them from your list. Eventually, you should find some without conflicting associations. Once you’ve found them, reach out and see if they’re interested in a publishing relationship.
- Develop SEO content briefs. Another way to use Quora for SEO is to develop SEO content briefs. Content briefs include more than keywords and outlines. They also include specific information or requests so that professional writers know who their content is for and what questions this audience has on the topic. With Quora, you can search for discussions related to your topic and enrich your brief. This tactic is particularly useful if you plan to produce content that takes an opposing or less popular viewpoint. Based on your Quora research, you can compile the most common reasons for the popular opinion and then present your arguments for dissenting.
- Attract backlinks. Companies will also use Quora to attract backlinks, which are one of the most important ranking factors. The success of this method depends on your execution – if you’re too focused on what you want (a backlink), you often find failure. Instead, focus on providing value, and you’ll have a better chance of success. With this approach, use an SEO tool like Ahrefs to find broken backlinks on Quora. Then, through a comment, propose a backlink to your website as a suitable alternative (it’s often helpful if your page offers more value than the previous page). Start using Quora for your SEO strategy. Congratulations! If you’re short on time and resources, consider seeking assistance from a trusted SEO agency like WEBINIFY CREATIVE. Contact us now to speak with our award-winning team about our SEO services!